Find a way to do more for others than anyone else is doing

Aytekin Tank
The Startup
Published in
9 min readJan 18, 2018

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Originally published on JOTFORM.COM

“If you invest in growth before you have retention, you are renting users, not acquiring them.” — Tarun Mitra

The business-customer relationship is often compared to a real relationship, and it’s never more relevant than in the case of customer retention.

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Aytekin Tank
The Startup

Founder and CEO of www.jotform.com || Bestselling author of Automate Your Busywork. Find more at https://aytekintank.com/ (contact: AytekinTank@Jotform.com)